On April 12, in Elbasan, Albania the first focus group for branding of the STEP network was held. During the focus group participants discussed about possible slogans, as well as slogans and names of tour packages that will be created by the members of the STEP network.

The focus group included 10 participants from the Elbasan region who expressed their opinion on the offered opportunities for branding of the STEP network. The discussion lasted 2 hours, in which all the possibilities were reviewed in detail, and some suggestions were made to compliment the current branding messages.